The Most Popular Types Of Online Advertising

As is the case with any kind of advertising, online advertising aids you in:

  • Selling more of your product/service
  • Notifying buyers of your new product/service, or promotional offer
  • Spreading your ideas about a certain topic
  • To increase brand awareness

And unlike any other form of advertising, online advertising is highly measurable. There are several ways through which you can measure ad success such as click-through rate, page impressions, cost per sale, etc.

For online advertising you will usually need to buy space in the high-traffic websites, to post your ad. You can also do ad-exchange with some websites. This article talks about some of the most popular types of online advertising.

Banner Ads

Banner advertising was the first kind of advertising ever done on the net. A banner can highlight your product/service/offer and by clicking on it the user will be taken to your website, where you can create a suitable landing page to provide his further information. Banner spaces are usually sold by impressions, or banner views, but it is sometimes sold by click-through, when you pay only when the user clicks on the banner.

To post a banner ad, you can do either or all of the following:

  • Banner exchange where another website displays your ad in exchange of you displaying for them
  • Pay publisher sites to post your banner
  • Pay a banner network to post the banner ad on a number of publisher sites

Pop-up Ads

It’s the thing of the past now. With a variety of pop-up blockers available freely, it makes no sense in investing in this form of advertising as it irritates the viewer.

Floating Ads

These ads appear when you first go to a webpage, and they “float” over the page for five to 30 seconds. While they are on the screen, they obscure your view of the page you are trying to read, and they often block mouse input as well. These ads appear each time that page is refreshed.

Floating ads are popular for several reasons:

  • They grab the viewer’s attention and cannot be ignored
  • They are animated
  • They have audio/video content like TV ads
  • They can take up the entire screen, therefore from a branding standpoint, they are much more powerful than a banner ad or a sidebar ad
  • They have a high click-through rate of about 3 percent

However, many users get highly irritated because of these ads.

Interstitial Ads

Interstitial pages are a form of advertisement on the web that appears between web pages that the user requests. Because interstitials load in the background, they are a preferred way of delivering ads that contain large graphics, streaming media, or applets.

Unicast Ads

A unicast ad is basically a TV commercial that runs in the browser window. It has enriched audio/video content. The ads can last anywhere from 10 to 30 seconds. These ads have similar branding power as a TV commercial. However, a unicast ad offers something that TV ads cannot — the ability to click on the ad for more information. These ads are getting very effective, as the average click-through rate is 5%.

Takeover Ads

Viewers visiting the website will see a large ad when they first come, and then the continuity is maintained by reiterating the same message throughout the site in the form of banners, side bars or buttons. The approach works very well for branding because the brand is visible to viewers throughout the visit to the site. Click-through rates are also high.

Contextual Ads

Contextual advertising is a type of online advertising commonly used for content-based websites. With contextual advertising, targeted ads appear based on the page’s actual content. First, a contextual advertising system scans the text of a webpage for keyword phrases. Then, the system returns specific, targeted ads based on the content people are viewing. This is becoming very popular as the ads can be targeted based on the users’ interests.

There are many other ways in which you can advertise like embedding your ad/brand in online games, chat rooms, etc. Rich media interactive ads can also be creatively used in a lot of different ways. Once you get started – you’ll be able to explore great opportunities in this area.

How Open Source Loan Management Software Can Help Your Business Grow

So what is the importance of a Loan Management Software?

Loan management software is a relatively new development in the business of borrowing and lending funds to all sorts of individuals and organizations, and more and more companies are starting to realize how loan management and loan origination software can take a lot of the hassle out of these practices. This is a comprehensive end to end business software solution for any credit providers in the market.

Who requires Loan Software?

Anybody in the lending game will tell you that it’s a complex juggling act lending out money, and nothing beats that feeling when a loan is paid back in full and finally put to rest. In the meantime, however, keeping track of money lent, repayments and interest can take up innumerable man-hours and compromise the efficiency of your company by tying up much of your workforce.

How will it help my business?

Loan origination software helps banks, credit unions and mortgage lenders deliver real-time, accurate data analysis, whether it’s through following up on leads to calculating pricing and evaluating the credit profiles of potential clients. The software creates a flexible workflow component for customer relationship management and reporting. The finance software system also has the facility to generate and store operational, administrative and legal documentation.

Why Open Source?

When it comes to “open source” loan management software, the scalability and flexibility of these programs is increased even more, as the inherent programming in the software can be customized by IT specialists and programmers to suit the specific needs of your company and eradicate those features that you don’t make use of.

What is included in the package:

These packages usually come complete with credit profiling, property valuation analytics, built-in credit management software and behavioural models. They are, in essence, designed to make the job of loan management and loan origination far faster, easier and more efficient by providing the user with easy-to-use loan and credit management software solutions in the forms of user-friendly dashboards and easy to read analytics.

In conclusion:

Today’s best and most efficient loan management software programs meld the traditional functions of loan management with the efficiency of computerized data processing and, importantly, data visualization. Any company involved with loan management or credit management practiced will most definitely reap the rewards of streamlining the process, which saves time and money, frees up employees to focus on other vital tasks, and even brings in new, low-risk business to help your business flourish flexibly with effective credit management software.

The Nature of the Internet Marketing Online Business

Since the arrival of the internet, the face of the marketing and advertising business has dramatically changed. The internet has provided an infinitely wide advertisement board where companies all over the world can post their information, product catalog and brochures. With the increasing number of products and services, internet marketing online business has become a growing industry with fair chances of good profit.

Internet marketing, also called e-marketing or online marketing, is the marketing and advertising of products and services on the internet. The definition of what it is depends on because there are several jobs within the field. For example, the owners of a manufacturing company may develop a website that advertises their own products. Some advertisers can be hired to provide ways on increasing the popularity of specific products and services. There are internet marketing groups and firms that work by optimizing website content. Some websites earn by advertising other websites.

There are several forms of marketing that utilize the web. One is e-mail marketing that is the direct sending e-mails from the company to the customers. The e-mails contain new offers and products, updates and promos. However, the biggest deal of e-marketing is focused on website development.

The primary tool and object of internet marketing online is the website. A good website displays the image the company wants to show to the public and the message they want to convey. Its web pages must be easy to navigate through and they must completely show the products and services offered by the company. If the site wants the viewers to be directed to other web pages, their links must be visible and placed at strategic spots. Most importantly, for a website to be effective, it needs people to see its content- the internet traffic. Internet traffic is the subject of competition among all the websites.

Search Engine Optimization (SEO) is a very popular internet marketing strategy. SEO explores the more technical aspects of web page design. It is the arrangement of website content and coding so that it will receive high rank positions when displayed by search engines. Referrals of search engines through SEO are free. To contrast, back then, companies simply pay search engines to include them in the search results but they are not guaranteed of high ranks. There are several firms that offer SEO services for other companies.

Other models of e-marketing include blogging, articles and review writing, and pay per click (PPC). There are sites that host blogs for free so many online marketers, many of those just at home, make use of them to advertise products. Many also post their product reviews on blogs, including referral links. In the PPC system, a company hires several sites to host their links in forms of text or images. The hired sites are paid every time the links are visited by surfers. As a summary, all these methods work if the hosting website receives a good amount of visitors.

Internet marketing is practically a web with interdependent sectors, providing equal number of job opportunities- even to those at the comfort of their own home. That makes the internet marketing online business to continue to be a source of good income despite the tough competition. Experience, knowledge and creativity are required to succeed in this field.

FAQs on Jewellery and Pearls

Here are some classically encountered FAQs on jewellery and pearls.

Why is gold so expensive?

It’s all to do with rarity and to some extent, the demand for it across the world at a given time.

Gold has certain unique characteristics including the fact that it doesn’t tarnish. That means it’s in huge demand for jewellery, the medical profession, science and technology – to name just a few.

To give some indication of scarcity, all (or virtually all) of the gold ever mined in human history is still in existence, having been endlessly re-cycled. There’s a fair chance that if you have a modern gold necklace that some of the gold in it was mined by the Romans 2,000 years ago!

Now if you gathered every scrap of gold ever mined over thousands of years together in one place, it would only cover a tennis court and go up about 10m (30 feet) tall.

It’s not a lot! So, that’s why it’s so expensive per gram / ounce.

What are natural versus synthetic pearls?

This is something that regularly causes confusion due to some imprecise use of terminology.

Pearls can be formed by a natural process in a mollusc, which occurred by chance or they can be formed naturally in a mollusc by a process that is initiated by humans. In both cases, the mollusc produces a covering over a piece of grit or other irritation, in order to protect itself.

The resulting mass is called a pearl.

The correct term for a randomly occurring pearl is usually considered to be “natural pearl“. The term for a pearl created by human intervention is “cultivated pearl“.

An estimated 99% of true pearls in the world today are cultivated.

By contrast, “pearl-like” masses are created today via a wide variety of industrial and scientific processes that do not involve molluscs at all. These may be any one of numerous different artificial materials.

While some of them may be very attractive, they should be described as “synthetic pearls” and most experts wouldn’t consider them to be pearls any more than a synthetic diamond would be regarded by a jeweller as a diamond.

A top-class provider of pearl jewellery will always be happy to clarify further.

Can you use pearls in gold or silver jewellery?

Yes.

Due to the high cost of pearls (excluding synthetics) they are perhaps more commonly found in gold as opposed to silver fittings. On some older pieces the reverse might be true because at times in the past, silver was more valuable than gold!

Why don’t I see 24k gold jewellery?

Actually, there may be special cases where you can but typically pure gold (i.e. 24K) is too soft and malleable to be of practical use in jewellery. A metal that is a little harder wearing is usually advisable and that’s why pure gold is taken down in purity terms by mixing it with other harder metals to create a more durable end product.

18 karat gold is often called “750 grade”, meaning 750 parts per 1000 are pure gold. To put it another way, 75% of the item is pure gold.

As the carat or grade level diminishes, the purity does likewise. Typically the lower the karat of gold, the lower the cost of the item will be if all other things are equal.

Organize Your Anniversary Party With A Checklist

Whether it is your 1st, or 10th wedding anniversary, it is worth celebrating, and what better way to plan a celebration than with an anniversary party checklist?

The most successful anniversary parties start with an idea – how the event will begin, continue and end. Having a finite and concrete party checklist to plan in helps you to keep your wedding anniversary party right on track.

1. The best thing to do when creating any party is to develop a theme. By creating a theme you can set the mood, location, food ideas and attire as well as invitations. A theme doesn’t need to be fancy; it just needs to be something both you and your spouse / friends are interested in. Some ideas of themes that can be very fun are:

Decade parties – Fabulous 50′s, Swingin’ 60′s, Disco 70′s.

Famous Movie Themes – pick a movie you love and create your theme around it.

High school / Sock Hop

Pool Party

Pig Roast

Western Theme.

2. At this stage you have probably found your theme. Now it is time to create a guest list for your event. ‘Theming’ your invitations allows you to start the party them off right. Start your invites about three weeks before the event. Ask your guests to be creative and come with the appropriate attire if possible, and encourage them to be creative and have fun. Focus on people you correspond with often, and known people who are fun ‘party people’ (we all know who they are!) I find homemade (DIY) invitations are always more fun than store bought ones; however both do the trick

3. Create your menu. Search for serving dishes which correspond to your anniversary party theme. Finger foods are always a hit as they are light, easy to prepare and are a quick clean-up. If you wish for a larger event, organize your food preparation help, or even contact a caterer. Create your grocery list about three weeks before the event.

4. Party decorations are important. They help establish the mood and ambience. Again, we go back to the party theme for ideas here. Lighting is also very important. Search for lighting ideas that correspond to the theme i.e. 70′s themed parties should have at least one disco ball to be sure!

5. Games, games and fun stuff! Always plan for creative anniversary party games. Spin the bottle, famous dances and Twister are always a blast. If games are not your thing, consider live entertainment -A D.J., live band, comedian all have worked very well in the past.

6. Beverages are an important part of the party. Decide (based on your personal preferences and location) whether there will be an open bar, BYOB, or virgin refreshments. Inform guests in their invites as to whether to plan to drive or take a cab. Cab services that drive your vehicle home for you (with you in it of course!) are a great alternative and allow you to make ‘on the spot’ decisions regarding transportation.

6. Most of all, sit back and have fun. Not everything will always go your way, but if you have followed your anniversary party checklist, your event should be very rewarding.

Three to four weeks before event:

Choose your theme

Prepare Grocery List

coordinate cleaning / after-party helpers

Select Caterer (if applicable)

Collect food preparation items, serving plates and utensils

Develop your guest list

Create or purchase your party invitations

Plan and purchase or create your decorations.

A couple of days before the event:

Contact any follow-ups for guests.

Begin preparing any food that needs to be done.

Run over your checklist again to ensure everything is in place

Set out your costume or attire

The morning of the party

Relax

Begin preparing food

Run over your checklist one last time

Sit back, have fun and enjoy your creation~!

Benefits of International Travel

International travel can be a great experience; it allows you to witness many new cultures and lifestyles. International travel has many benefits which make it better than your traditional domestic vacation. Depending on your destination, traveling abroad can also save you money because of the current exchange rate. These rates change and may not be available in the future. A good exchange rate or activity that you would like to see may not be available if you put off planning the vacation. Another benefit of planning an international trip today is the current technology, which makes booking a trip easy. Technology can help eliminate the hassle of finding the best prices and locations based on your budget.

Traveling, whether for a long weekend away to a nearby country, or clear across the globe, is invigorating, refreshing and expands so much in one’s life that it is something that more people should do. Traveling abroad can greatly change your life for the better because there are many cultures and lifestyles to experience. These cultures can provide you with an entirely new perspective on life. Once you begin experiencing the beauty of the world, you may even begin planning yearly international vacations.

Currency rates fluctuate regularly and, as stated before, this may be a good reason to plan an international vacation today. Money is necessary if you are planning to travel and see the sights the country has to offer. If your currency can be exchanged at a reasonable rate, this can greatly improve your vacation experience. This is an important reason for traveling internationally now since you can get the most out of your trip. If you put the trip off the exchange rate may change for the worse and you can lose money after arriving at your destination.

Practical reasons

However, let us get down to the more practical reasons for traveling internationally. Frankly, it is understandable why most people would be hesitant to travel now. The economy appears to be in bad shape and many people are trying to save money. However, in some instances, this can be beneficial for travel, the airlines may lower their prices in order to get your business and this can save you money. Airline prices also fluctuate between airlines and by looking around you may find a special promotional vacation package that may not be available in the future.

Vacations are meant to be fun and enjoyable and this is another reason for traveling abroad today. There are many locations to visit from the beaches of the Caribbean to the beautiful and exquisite city of Paris, France. Experiencing something new is always the best way to live and an international vacation provides just that. This can spice up your life by allowing you to find things that you would not normally consider trying.

In fact, these days traveling is so much easier, more efficient and less time consuming than it used to be. We can travel across the globe faster and it requires much less energy than was required years ago. It is also possible watch TV, movies or listening to music while traveling. On some airlines, you can even follow the path of your airplane via satellite!

Technology and travel

Due to the technology available, planning a vacation can be stress-free as well. By using the internet to purchase your international flight tickets, you can plan your trip, get travel advice, and shop around for great deals. Technology has come a long way especially for finding the best travel packages. You can book your hotel, car, flight, and even your entertainment all on one website. If you are unsure of your destination, you can browse through the millions of videos and pictures of different locations to find which location best suits you. Planning an international trip can be an enjoyable experience when compared to the hassle involved years ago.

It is highly recommended to travel abroad at least once in your life and there are many benefits to planning your trip now. Saving money is the main reason for planning your trip today. When traveling abroad, you may have to exchange your money for the local currency. Currency exchange rates change frequently and this can have a large impact on your vacation. Since you do not know what the rates are going to be in the future, it is best to plan your trip while a good rate is available. You should also consider planning a trip because of the cultural value. Experiencing new cultures and lifestyles can help provide much value to your life. It may even change your life completely because you may find something new that you like. If you are planning an international trip, you should consider these suggestions because they can help you get the most out of your trip.

Osteopathy As a Top Health Care Career Choice

What is Osteopathic Health Care?

The health profession of Osteopathy (founded in 1874 by Dr. Andrew Taylor Still in the USA) is an established internationally recognized manual medicine system of diagnosis and treatment, which lays its main emphasis on the structural and functional integrity of the musculoskeletal system.

Osteopathic health practitioners use a variety of hands-on physical treatments. These include soft tissue techniques, joint mobilization & manipulation, muscle energy treatment and functional (strain and counter strain) techniques. These techniques are normally employed together with exercise, dietary, and occupational advice in an attempt to help patients recover from pain, disease and injury.

There are two types of osteopaths. European style Osteopaths (also known as osteopathic manual practitioners, manual osteopaths, traditional osteopaths & classical osteopaths) do not prescribe medications or perform surgery, while American style osteopaths (also known as osteopathic physicians) perform surgery and prescribe medications as well as using osteopathic techniques in managing a patient’s condition.

Osteopathy as a Career Choice

Osteopathic health care is one of the most complete health care systems in the world. It is a distinctive form of medical practice. The practice of manual osteopathy utilizes all available modern manual medicine techniques to assess injury and diseases of muscles, bones, joints and nerves. It also offers the added benefit of hands-on diagnosis and treatment through a system of therapy known as osteopathic manipulative medicine (OMM). Osteopathic manual practitioners understand how all the body’s systems are interconnected and how each one affects the others. They focus special attention on the musculoskeletal system, which reflects and influences the condition of all other body systems.

Osteopathy is the fastest growing health care profession in the USA, Canada, Australia, New Zealand, Brazil, Argentina, South Korea, Japan, China, India, Iran & Europe. The Canadian Imperial Bank of Commerce (CIBC) in a report released in December 2012 and published by the Toronto Star; titled “the Top 25 Occupations in Demand” included manual osteopathy in #13 of the occupations in demand in Canada.

The average salary for a new manual osteopathy graduate who works as an employee in a health or rehab clinic is generally between $30 to $40 per hour in Europe, Australia, Caribbean and North America and $10 to $20 in Asia, Latin America and Africa. Manual osteopaths in private osteopathic practice generally charge between $90 to $140 per hour of treatment in Europe, North America, Australia & Caribbean and $20 to $60 per hour in Asia, Latin America & Africa.

For patients injured in a motor vehicle related accident in Ontario (Canada) all auto insurers cover osteopathic treatments at the rate of $53.66 per hour as per fee guideline set by Financial Services Commission of Ontario (FSCO).

The average income of manual osteopaths in Canada and USA is $90,000 per year. In Australia it is $78,000 and in United Kingdom (UK) it is 58,000 Euro. The average income of American style osteopathic physicians varies greatly as it depends on the speciality they practice. It is $161,000 to $576,000 per year.

There is virtually no unemployment in this health care profession. Almost all European style osteopaths find employment within a few months upon graduation.

European style osteopaths are found worldwide. There are approximately 4500 osteopaths in United Kingdom (UK), 1500 manual osteopaths in Canada, 1000 manual osteopaths in Brazil and 67,000 doctors of osteopathic medicine in the USA, and a few thousands more spread around the world in countries such as Australia, New Zealand, Panama, Colombia, China, Iran, India, South Korea, Japan, Greece, South Africa, Singapore, Vietnam, Venezuela, Latvia, St Martin, Barbados, Jamaica, Bermuda, Costa Rica, Mexico, Russia, Ukraine, Argentina, Pakistan, Israel, Austria, Germany, Portugal, Italy, and Netherlands amongst others. Nearly half of them are women.

The number of osteopaths worldwide has increased exponentially in the past few years largely due to National Academy of Osteopathy making the diploma program in osteopathy available to students worldwide through an online method of education.

Where do Osteopaths work?

European style Osteopaths have the option of opening their own manual osteopathy clinics; or to rent rooms in established medical, health or rehab clinics and benefit from cross referrals; or to work as employees in other osteopathic, medical, chiropractic, physiotherapy, athletic therapy, massage or rehab clinics.

Most osteopathic manual practitioners work in private osteopathy clinics, often as sole proprietor, associate or employee. However, the increase in multidisciplinary health care facilities and physical rehabilitation clinics in Canada, USA, Australia & United Kingdom has opened new opportunities for osteopathic manual practitioners to collaborate with other health care professionals (such as family physicians, chiropractors, registered massage therapists, naturopaths, athletic therapists, kinesiologists, podiatrists, chiropodists, occupational therapists, ergonomists, and physiotherapists) and benefit patients with interprofessional care. A small numbers of osteopaths also work in hospitals, nursing homes, health spas, sports teams, insurance companies claims services department, fitness clubs, osteopathic colleges, motor vehicle accident (MVA) assessment centres and other institutions.

Most new graduates start their professional work as employees. Later they establish their own private clinics.

Becoming an Osteopath

To become an osteopath one must graduates from an accredited osteopathic school, college or university. The programs vary in length and diplomas and degrees offered. The diploma programs are generally between 1000 to 2000 hours and the degree programs between 3000 to 4500 hours. The time it takes to graduate depends on the osteopathy program and ranges from 4 months to 4 years.

The World Health Organization (WHO) recommends 4200 hours (4 years) of osteopathic education for students without previous health education and 1000 hours (1 year) for students with previous health education. However WHO guideline is voluntary and not mandatory. It is not a requirement to follow the WHO guideline. Some osteopathic schools follow the WHO guideline voluntarily.

The diplomas and degrees offered by osteopathic schools, colleges & universities include:

- MPH (O) – Master of Public Health (Osteopathy)

- DO – Doctor of Osteopathy BSc (O) – Bachelor of Science in Osteopathy

- DOMP – Diploma in Osteopathic Manual Practice

- MO – Master of Osteopathy

- MSc (O) – Master of Science in Osteopathy

- FOCORS – Fellow of Ontario College of Osteopathic Rehabilitation Sciences

- FACORS – Fellow of Alberta College of Osteopathic Rehabilitation Sciences

- FBCCORS – Fellow of British Columbia College of Osteopathic Rehabilitation Sciences

- DCMOEB – Diplomate of the Canadian Manual Osteopathy Examining Board

- DIOEB – Diplomate of the International Osteopathy Examining Board

The Council on Manual Osteopathy Education (CMOE) of the International Osteopathic Association has accredited the following osteopathic schools, colleges & universities which provide diploma and degree programs in osteopathy:

Online Osteopathic Education Worldwide:

• National University of Medical Sciences

• National Academy of Osteopathy

Campus Based Osteopathic Education:

• Buenos Aires School of Osteopathy (Argentina)

• Instituto Argentina de Osteopatía (Argentina)

• Osterreiches Osteopathie Kolleg (Austria)

• RMIT University (Australia)

• University of Western Sydney (Australia)

• Victoria University (Australia)

• Chiropractic and Osteopathic College of Australasia (Australia)

• Escola Brasileira De Osteopatia (Brazil)

• National Academy of Osteopathy (Canada, Program offered online worldwide & campus based)

• Collège d’Études Ostéopathiques (Canada)

• Centre Ostéopathique du Québec (Canada)

• Canadian College of Osteopathy (Canada)

• Canadian Academy of Osteopathy and Holistic Health Sciences (Canada)

• Southern Ontario College of Osteopathy (Canada)

• The Osteopathic College of Ontario (Canada)

• British College of Osteopathic Medicine (England)

• British School of Osteopathy (England)

• College of Osteopaths (England)

• European School of Osteopathy (England)

• London School of Osteopathy (England)

• National Academy of Osteopathy (England)

• London College of Osteopathic Medicine (England)

• Oxford Brookes University (England)

• Centre Europeen d’Enseignement Superieur de l’Osteopathie (France)

• Institut de Formation en Ostéopathie du Grand-Avignon (France)

• Osterreiches Osteopathie Kolleg (Germany)

• Deutsches Osteopathie Kolleg (Germany)

• Istituto Superiore di Osteopatia – Milano (Italy)

• Unitec (New Zealand)

• Russian School of Osteopathic Medicine (Russia)

• National Academy of Osteopathy (South Korea)

• Swiss International College of Osteopathy (Switzerland)

• Madrid School of Osteopathy (Spain)

• National University of Medical Sciences (Spain, program offered online worldwide & campus based)

• Universitat Autonoma de Barcelona (Spain)

Osteopathic Care & Treatments

A number of researches have shown patients who have low back pain of mechanical origin are most satisfied with osteopathic treatments.

Dr. Lee Choi, MD, an osteopathy student of National Academy of Osteopathy has completed a research project as his thesis towards the investigative project requirement of course TH 980 of the diploma in manual osteopathy program.

Dr. Choi’s research analysed 100 patients’ response to low back pain treatments performed by manual osteopaths, registered massage therapists, chiropractors, physiotherapists, acupuncturists and physicians.

Patients who received European style osteopathic treatment had the highest rate of satisfaction with their treatments, followed by chiropractic, massage therapy, physiotherapy, acupuncture and medicine.

Over 95% of the patients surveyed who received osteopathic treatments indicated great satisfaction with their treatments, followed by 91% who received chiropractic treatments, 86% by those who received massage therapy, 75% by those who received physiotherapy, 60% by those who received acupuncture and 30% by those who received medical care for their low back pain.

This research confirms result of previous research indicating that patients favor manual osteopathy treatment above all other available treatments for low back pain of mechanical origin and that osteopathy is the number one health care system of choice for them whenever they suffer from low back pain.

World Osteopathy Day

As a result of tireless work of the world famous osteopath, Dr Shahin Pourgol, president of the National University of Medical Sciences & the National Academy of Osteopathy for suggesting a World Osteopathy Day and collaboration between National Academy of Osteopathy, International Osteopathic Association, Canadian Manual Osteopathy Examining Board, and a number of other organizations, manual osteopaths, and osteopathy students, June 22nd has been chosen and named “World Osteopathy Day”.

For over 130 years the health profession of osteopathy has done so much to help human beings have a better quality of life and it deserve a day of its own as recognition of its contribution to human society worldwide.

At 10AM on June 22, 1874 in Baldwin, Kansas (USA), the 46 years old physician, Dr Andrew Taylor Still founded osteopathy. Dr Shahin Pourgol recommended this day in oppose to Dr Still’s date of birth (August 06, 1828) as the World Osteopathy Day and his suggestion was accepted by the majority.

Dr Pourgol is bringing a private member bill to the Canadian parliament to request the government of Canada officially recognize June 22nd as the World Osteopathy Day.

International Osteopathic Association has committed to do the same with parliaments of a number of other countries in Europe, Latin America, Asia and Africa.

Color Appeal in Advertising

The colors you use for an advertisement are more important than the actual wording of the ad. The reason for this is the colors (and graphics) capture the consumers attention then causes them to read your ad. According to psychology.about.com, “Psychologists have suggested that color impression can account for 60% of the acceptance or rejection of that product or service.”

Each color has different meanings to different cultures. For advertising purposes, it is extremely important to design your ads in a way that appeals to your target market. Try to choose colors that will compliment the message you are sending to your consumers.

Red

Red is a color that symbolizes action, warmth, power, aggression, excitement, drama, fire, blood, passion, love, danger, anger, and heat. It is a highly visible color that will always attract attention. Red will also stimulate several emotions.

Stop signs have trained us to stop and look when we see red. So it is only natural to want to stop and look at a red billboard.

Studies show that people in casinos gamble more in red rooms than room with any other colors. Red is also a good color for automobiles sales, pet shops, pasta shops, pizzerias, and restaurants.

However, the color red is not recommended for medical companies because it signals bad health, blood, and emergencies. Red is also the color accountants use to show that they have a negative cash flow.

Orange

Orange is a vibrant and fun color. It improves mental clarity, promotes warmth and happiness. Orange also increases the oxygen’s flow to the brain. Contentment, fruitfulness, and wholesomeness are qualities that are also associated with orange.

The color orange can help an expensive product seem more reasonably priced. It is the perfect color for products that appeal to a wide variety of people.

Orange is an appetite stimulant. It is a good color choice for vitamin shops, Mexican restaurants, dance clubs, and products that target Latin and French people.

Yellow

Yellow is a perfect color for sunny, happy, bright, cheerful, playful, easygoing, and optimistic advertisements. Ideal for florists, candy shops, toy stores, amusement parks, and discount stores.

Yellow is the first color the eye processes. It is also the most visible color to the human eye. This is why it grabs attention faster than any other color.

Yellow is also a color of caution. Most yellow road signs are warning drivers of a problem in the road or with the on-coming traffic. This is just another reason why yellow grabs our attention quickly.

Green

Green symbolizes life, nature, environment, youth, money, renewal, hope, and power. It is a color that soothes people, reduces pain, and makes us feel safe.

Since green traffic lights have conditioned us to go forward or to enter places, it makes us feel welcomed. This is a great quality for any product or service.

Yellow-green is not a wise color for food advertisements because it is an appetite depressant.

Light green calms people. That is why most walls in jails, schools, waiting rooms, and hospitals are light green.

Green is a great color for financial advisors, banks, and accountants because it signals money. It is also good for outdoor products because it gives consumers a natural outdoor feeling. The color green can be used for green houses, vegetable stands, landscaping, and farmers because it signals life.

Blue

Blue makes people feel calm, relaxed, tranquil, peaceful, wise, loyal, and trustworthy. It helps people accept themselves and resolve their problems.

The color blue also helps increase productivity.

On the other hand, the color blue can also symbolize sadness, and depression. Since most foods are not blue, the color blue is an appetite suppressant that can help people lose weight!

Blue is definitely the most popular color of both men and women. Several well-known corporations use blue in their logos. It is a great color choice for travel agencies, pool companies, masseurs, doctors offices, pharmacies, medical suppliers, motels, psychologists, and weight loss centers.

Purple

Purple is a sophisticated, creative, luxurious, and wealthy color. It is also associated with royalty. A bluish shade of purple tends to create mystery, while a reddish shade of purple is sensual, and creative. Purple with a red tint will get more attention.

Purple is hard for some people (mainly men) to see. However, it is a great color for artists, elaborate restaurants, clothing stores, book stores, art galleries, night clubs, magicians, photographers, country clubs, golf courses, jewelry stores, beauticians, and fortune tellers.

Brown

Brown symbolizes coffee, lumber, and earth-tone products. It is a reliable, solid, strong, mature, and comfortable color. Brown is now considered a rich and robust color.

The color brown is an excellent color for hardware stores, coffee houses, craft shops, herbal shops, health food stores, male haberdasheries, cabinet shops, western stores, contractors, clock shops, and carpenters.

Black

Black symbolizes power, prestige, elegance, style, reliability, simplicity, and sophistication. The color black is more about attitude than anything else. It is a trendy color that keeps consumers up to date with technology. It is also a very informative color.

Black used to be viewed as the color of death, witches, demons, and evil. However, this perception is declining.

Black is a great color choice for music shops, accountants, lawyers, electronic stores, and tire stores.

White

White symbolizes purity, cleanliness, virtue, innocence, and freshness.

The color white is a great choice for bridal shops, weddings, religious groups, daycare centers, medical facilities, wineries, dentists, catering companies, bakeries, museums, historical sites, bed and bath shops, dry cleaners, and cleaning services.

Please be careful, because white is a color of death and mourning is China, Japan, and other Middle East countries.

Once you have selected the right color(s) for your business, be sure to find out what colors effectively compliment your color choice.

The History of Online Shopping

The internet is a fantastic and useful tool. With a click of our mouse we can read today’s news, play an online game and if we wish shop to our hearts content. But when did it all start? What is the history of Online Shopping and what does it mean to shop online?

Online shopping is the process a customer takes to purchase a service or product over the internet. In other words a consumer may at his or her leisure buy from the comfort of their own home products from an online store. This concept was first demonstrated before the World Wide Web was in use with real time transaction processed from a domestic television! The technology used was called Videotext and was first demonstrated in 1979 by M. Aldrick who designed and installed systems in the UK. By 1990 T. Berners-Lee created the first WWW server and browser, and by 1995 Amazon expanded its online shopping experiences.

The history of Online Shopping is amazing. Gone are the days of waiting in traffic and working our way through overcrowded stores. All we need is a computer, bank account, debit or credit card and voila freedom! From books, to cosmetics, clothing and accessories to name a few, shopping online is the answer to the 21st century. Simply find the website that offers the objects of your desire, price and delivery terms and in a matter of a few days your purchase is at your door. The advantages and convenience are obviously predictable as we are offered a broader selection, competitive pricing and a greater access to information in regards to our purchase. Online stores are usually available on a 24 hour basis, and permit consumers to shop at their leisure without any traveling and outside regular business hours!

Another point to take into consideration is that when the internet was first conceived it was not with the ideal that it would change the way we shop. On the contrary the web was created as a tool for communicating, which in time let to the convenience of shopping virtually. The history of online shopping by itself symbolizes the change in our society and has by now become a service used by business and regular shopper all over the world.

Shopping online is easy, fun and secure and has for many taken the place of the Saturday afternoon window shopping at the mail. Still considered as a fairly recent phenomenon, online shopping has without a doubt made the life of countless consumers easier and more convenient. May it be for a home loan, buying car or ordering your weekly groceries, the web has forever changed our outlook on shopping.

The history of online shopping shows to all that a good idea, great presentation, and a desire to offer the best to your customers can make a dream come true. Now considered tried and true, it will be interesting in the next 20 years or so to see where the History on online shopping will take us!

I’m Done With Weddings, and Weddings Are Done

I am not getting married to my English wife again anytime soon. Yes, folks the whirlwind wedding ceremonies’ (four already down) wagon came to a screeching halt at the Easter Weekend. Readers of this column will recall that in the piece titled “Four Weddings Down and Counting,” I wrote thus: “Nonetheless, I owe my parents and the village of my birth two wedding ceremonies – the traditional as well as the white wedding.”

No stupid, I didn’t have all other two outstanding wedding ceremonies at the weekend – all at once, but something of Shakespearean proportions (except it wasn’t a tragedy) happened while I was visiting my family down in Zululand. Let’s just say for now, my family are no longer looking forward to the two outstanding wedding ceremonies. Don’t be ahead of yourself and pronounce that perhaps sanity has prevailed. I have learned to be extra-cautions when dealing with my parents.

This is how the story went. We spent the recent Easter Weekend with my parents in Ulundi in the northern part of the province of KwaZulu-Natal. The town of Ulundi, in the heart of Zululand, is set among majestic hills and the rugged valleys of the White Umfolozi River. The former capital of the Zulu Kingdom, Ulundi straddles Route 66, between Nongoma and Melmoth. We arrived on Friday afternoon. Our trip to Ulundi was an ordinary courtesy visit to see my family. In tow, I had my English wife, mixed race daughter and son born of a Xhosa speaking mother. My village is now used to seeing a white woman amongst themselves so it’s no longer an event worth gossiping about.

However, as a good nurtured Zulu boy, I had sent some money to my mother so that she could buy ingredients required to brew the traditional IsiZulu beer known as Umqombothi. This was a small gesture on my side to the ancestors to acknowledge their presence in my life. So, what a better way than to give them something to drink and be merry. There was no customary slaughter of a beast or goat for that matter. This visit was meant to be as routine as possible. It turned out to be anything but.

Firstly, on Saturday, my wife entered the Mncube’s kitchen for the very first time with the sole intention of playing makoti (bride) and therefore that meant cooking for the in-laws. This has taken her some 16 long years. I had decided a week leading to our visit that it was the time and place for my wife to break with the tradition once and for all. You see in my family tradition, unless the bride has officially been introduced to the ancestors through the slaughter of a beast, she can’t perform makoti duties including cooking. Despite the spirit of defiance on my part, there was another snag. There were in total 16 mouths to feed.

Nonetheless, my wife took to the cooking task like a duck to water. After an epic six-hour cooking session with a malfunctioning electric cooking stove, food was delivered to all. I patted her on the back for the job well done. My parents remained mum on the breaking of the tradition. For the past 16 years, my wife has been treated as a visitor to be served meals at appointed times. On Sunday, the cooking session had to be repeated. Of course, this was now mundane for my wife.

But, something monumental was in the offing. While I was seated outside one of the huts and whiling away the time by sharing banter with my Mom, other family members and hanger-oners. All of a sudden, my father joined us. He looked apprehensive. I swear I witnessed the perspiration running down his neck. At once, he demanded that all part of my family be summoned to where we were seating to join us. I offered a reprieve for them to say my wife and daughter were busy cooking. My mother also chipped in to say it wasn’t necessary. My father would have none of it. He shouted my mother down. Everybody had to come because he wanted to do something very important. Sensing that I wasn’t going to win the battle let alone the war, I ordered some random kid to go and summon my wife and daughter. My son was already seating with us. They descended upon the place at once. I didn’t make any eye contact with my wife fearing that she would ask me what was going on. I was none the wiser.

My father in his petulant fashion made no small talk or exchanges of any pleasantries. He got down to business. He announced matter-of-factly that he was already late in his appointed task to speak to Amadlozi about my side of the family. In Zulu, Amadlozi means ancestors. We refer to Idlozi (singular) – Amadlozi (plural): it means a human spirit or soul of the departed. As he is won’t to do, he walked metres away from us to be near Isibaya (kraal) and started like a house on fire Ukuthetha idlozi. Ukuthetha idlozi literally is “to scold”. Zulu historians argue that Ukuthetha idlozi linguistically gives one the initial impression of an aggressive kind of relationship between the ancestors and their descendants. In practice it is not so. The literal English translation is misleading. Ukuthetha idlozi is an expression that implies something different from scolding – it is praying to them (not to be confused with religious prayer) this is like a senior counsel’s prayer before a Judge. In its traditional meaning Ukuthetha idlozi rather refers to the communication between the ancestors and their descendants. You basically are telling them what they ought to know and possible make special requests. We treat the dead like the living except that we attach greater value in our relationship with them. We are Zulus, that’s just how we roll.

After a beautiful rendition of Izithakazelo meaning praises attached to a particular descent group (in this case Mncubes) in which the clan’s forebears are also referred to, my father proudly reported thus: “I am reporting to you MaZilakatha (Mncube’s praise name) that uBhekisisa, the son of MaMlambo (my mother’s maiden name) is now married. He has two children. I appeal to you to guard and protect his new family. We pray for their good health, wealth and peace. My apologies for telling you this now. It happened a while back.”

My father ought to have performed this ritual of Ukuthetha idlozi in 2008, when I got married. Nonetheless, the eagerness with which he took to the task, albeit nine years later made me chuckle. He even dispersed with the tradition of burning Impepho which is a species of a small everlasting plant with a sweet smell, (Doke et al 1990: 658). Impepho is used for burning as an offering to the spirits of the departed. It opens communication with the ancestors and makes any request, reporting or sacrifice acceptable. It is normally a precursor to Ukuthetha idlozi. I cared less. I was happy to hear my father pronounced the words, “uBhekisisa is now married”.

So dear reader, it has come to pass that the proverbial English wife, Professor D. is now officially united with my Zulu ancestors. By all accounts, the message to the ancestors was accepted. In simple terms, it means my wife has been accepted as a bride (Makoti) by the Mncube clan after the official reportage to Amadlozi. This is despite the fact that there was no sacrificial slaughter of a beast and subsequent traditional wedding. As you dear readers know: My wife refuses to have anything to do with a wedding ceremony where the killing of poor cows and goats happens willy-nilly. As my father has relented and introduced my wife to the Amadlozi, it therefore means she is officially regarded as a daughter of the Mncube clan. She can now milk the cows, cook and basically be sent on errands by my family as a duly wedded wife. Sadly, in reality, this means there are nil prospects for any further wedding ceremonies.

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